The pharmaceutical industry is a $1 trillion-dollar sector and has been a major engine of economic growth and scientific advancement for decades. With the pharmaceutical and biotechnology industries changing so rapidly – compliance, consolidation, globalization, generics, high cost to market - the need for CRM tools is an absolute necessity.

However, the CRM and homegrown systems used by the majority of pharmaceutical and biotechnology companies today have not been able to keep up with the rapid pace of change in the market. These traditional and legacy solutions have become inflexible and too costly to maintain, forcing pharmaceutical companies to overspending on solutions do not meet their business requirements. Infinity iPharma improves your company’s collaboration, streamlines communication and provides immediate access to critical organization, physician, prescriber, and KOL information – anytime, anywhere. Infinity iPharma also boosts your company’s productivity by sharing client and prospect information across the organization or within business units - eliminating tedious paper-based administration and automating the delivery of customized services.

Features and benefits include:

• Mobile access to information on devices including iPads, iPhones, Windows 7 Phones, Blackberries and Androids
• Immediate access to critical and accurate client details including revenue, prescription information, and other related data
• Targeting and segmenting capabilities to hone in on customers and prospects
  with appropriate messaging
• Simple to use goal management and call execution integrations within Outlook
  for use by sales and marketing teams
• Meets regulatory requirements of HIPAA and 21 CFR Part 11